REBRANDING
Göstas Fiskekrog
A locally famous seafood restaurant at one of Sweden’s top summer destinations – Smögen. They wanted to update and modernize the entire brand.
The restaurant has a rustic and cozy feel to it, with a trendy touch. Which made absolute sense to keep. The hand drawn illustrations paired with the color palette is a great marriage, complemented by an urban typeface. The second part of the process was to boost their social media platforms. An imagery style guide was created and then followed by a photoshoot.
Guideline snippets
