HYLLA DIN KOLLEGA
AJ Produkter
AJ wanted to use the momentum of Black Friday to strengthen the relationship to their costumers. Far from prices and flash sales to instead talk about feelings, challenges, perspectives, relationships and well-being.
2020 was a special year, hence why we released the new product series; “HYLLA”. A series consisting of zero products, but a whole lot of love instead. AJ Produkter lent its channels to create a platform for everyone who wanted to pay tribute to their colleagues. We then made them into personalized shout outs which got distributed in prime-spot ad spaces.
Campaign reel